Our mobile world, has changed and will continue to change in the future; we need to be aware of these changes, so that they don’t catch us by surprise.
In today’s article, we are going to talk about, Location-Based Services (LBS), to understand how the geographic location of people are being used, in order to sell products to consumers.
Using real time geo-data from a mobile device or smartphone, information entertainment and security are provided to users, though LBS.
Consumers are able to check in at restaurants, coffee shops, concerts, and other places or events, through LBS as well.
People who check in through LBS, would often receive rewards and prices, coupons or discounts from businesses.
Among the popular services, which people can use are: GetGlue, Yelp, Facebook Places, Foursquare and Google Maps.
The GPS of smartphones are used by the Location-based services, in order to find out where a person is at all times, when a person allows the technology to track their location.
The service can identify a person’s location, once that person choses to participate and use the LBS technology.
Manual data entry is not needed for the technology to work properly, and identify a person’s location, down to the street address.
Users can be provided, with the location of an ATM, through the use of LBS technology, which can query for this information.
Five basic components, are required in order for the LBS technology to work properly, and give consumer geo-based information.
The five components are: the software application that belongs to the service providers, also a mobile network, which would be used to transmit data and request services.
Another component are also the content provider, which supplies the end users geo-specific information.
Also a poisoning component technology inside of the mobile device is needed, such as the GPS, in order for LBS to work properly.
Finally a mobile device is needed, to house all of this technology and provide all of the services available through LBS.
Since the early 2000s the LBS technology has been around, but has been used mostly for commercial, as a subscription based model.
LBS are largely dependent on the user’s location through the mobile devices a user has, therefore, the primary objective of LBS are to determine where the user is at any point in time.
LBS applications include, directions, point of interest, directory assistance, fleet management, emergency, asset tracking, local advertisement and location-sensitive building.
The LBS technology of course provides us with many conveniences, which can be used to help us have a better experience, finding things in the world; however, the LBS technology raises concerns.
One major concern is that the collected data about a person’s location, is often shared and this shared data could be used in ways, which were not intended.
A person’s travel patterns can be tracked, and unwanted marketing solicitations, can be targeted to consumers as well.
An individual’s activities, can also be inferred, because a mobile device goes with a person everywhere that person goes.
Companies can create a richly detailed profile of an individual’s behavior, such as habits, preferences and routines; which can be used against an individual.
Thank you, for reading this article!!!