The Elements that Can Drive a Project to Completion


A project may be driven by certain needs, it is important to understand those needs, in order to achieve that project successfully. In today's article we will talk about the different needs that can drive a project, such as marketing demand, businesses need, customer's request, technological advancement, legal requirements, and social needs.

Marketing Demand

An example of a project which would be driven, due to the demand of the products, would be phone accessories for the iPhone. This project starts out with a concept, to develop the requirements, to meet the demands for iPhone accessories.

The project would be initiated, developed and finally ended and evaluated, by going through phases. Each part of the project is completed, in time, under budget and with high quality, to deliver this product and meet the high market demand.

Business Need

The production of phone accessories would require Apple to create a new branch in the company. The company would also have to hire new talent and acquire a new establishment; where the iPhone accessories production could take place.

The expansion of the company, into the smartphone accessories market, would be a project itself. Therefore, the principles of project management would allow a project manager leading this project, to successfully set the company on course. This project would help Apple to provide its customers, a customized line of accessories, which they can only acquire from Apple.

Customer Request

The accessories that Apple is going to be producing, will be produced, based on the demand. However, Apple would have to be prepared, to create a line of accessories, which would be inspired by their customer base, such as their monitor adapter. Apple has their own monitors, but there are adapters, which can be used to adapt any monitor to an Apple computer. The need for Apple computers to be able to run any application and be able to be connected to a generic monitor has given its competitor an edge in computers. Therefore, due to customer request, Apple has to make their products with the ability to run any Windows application and connect to any generic hardware.

Technological Advancement

The development of the iPad was pure technological advancement, we already had computers and smartphone. However, Apple saw an opportunity to create a new device in the world, had only seen in movies, known as the iPad. I myself still don't have any use for the iPad, but I can see how useful it is.

Legal Requirement

Apple and any tech giant such as Facebook and Google have to make sure that their security infrastructure is updated and really secured. These companies are always in legal issues because their system has been breached and customer's information is stolen.

Therefore, a good project that would be driven due to legal requirements, would be the upgrade of the security infrastructure of the iPhone.

Social Need

A good project that would be driven by a social need would be the development of WhatsApp. Many people around the world are now able to communicate with each other without the need of paying fees for international calls.

People in the United States who have family members in other countries are now able to stay connected to their loved ones, thanks to WhatsApp.


Wienclaw, R. A. (2013). Project Management. Research Starters: Business (Online Edition). Retrieved from



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Hernando Cadet

Hi every one, I obtained a bachelor's degree in Bioinformatics back in 2006, from Claflin University, after I received my bachelor's degree, I gained full time employment as a software engineer at a Video Relay Service company, maintaining databases and developing software for a new developed device called the VPAD.

I worked at that company for two years, then I became a web developer, and worked for a magazine for three years. After that job, I worked as a Drupal web developer, as a subcontractor for the NIH, for a year and then left the job to go back to school.

Hernando Cadet

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.